Twitter Inc CEO Elon Musk has pledged the platform would not become a “hellscape,” but experts fear a staff exodus following mass layoffs might have devastated its ability to combat misinformation, impersonation and data theft.
Twitter devolved into what campaigners described as a cesspit of falsehoods and hate speech after layoffs last week cut half the firm’s 7,500 staff, and fake accounts proliferated following its botched rollout of a new verification system.
Further throwing the social media platform into disarray — and raising doubt about its very existence — reports said hundreds of employees on Thursday departed the company in defiance of an ultimatum from Musk.
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“The huge number of layoffs and resignations raises serious questions about content moderation and the security of user data,” said Cheyenne Hunt-Majer, a big tech accountability advocate at nonprofit group Public Citizen. “It is imperative that [US regulators] act with urgency as users could have their sensitive data exploited or even stolen given the lack of sufficient staff that remain to adequately protect it.”
The hashtag #RIPTwitter gained huge traction on the platform after resignations poured in from employees who chose “no” to Musk’s demand that they either be “extremely hardcore” or exit the company.
Twitter has plunged into turmoil as Musk, a self-professed freedom of speech absolutist, seeks to shake up the money-losing company after his blockbuster US$44 billion buyout late last month.
Photo: AFP
The platform’s content moderation teams — largely outsourced contractors who combat misinformation — have been axed and a number of engineers have been fired after openly criticizing Musk on Twitter or on an internal messaging board, according to reports and Twitter posts.
Wary brands have paused or slowed down advertising spending — Twitter’s biggest revenue source — after a spike in racist and anti-Semitic trolling on the platform.
“Misinformation super spreaders” — or untrustworthy accounts peddling falsehoods — saw a 57 percent jump in engagement in the week after Musk’s acquisition, a survey by the nonprofit watchdog group NewsGuard showed.
“Elon Musk has swiftly decimated Twitter’s ability to maintain the platform’s integrity, health and safety,” said Jessica Gonzalez, cochief executive officer at the nonpartisan group Free Press. “If there is one lesson that all social media platforms must take away from this debacle, it’s that without protecting users from hate and lies you have no company at all.”
In a response to critics, Musk on Friday indicated a new direction for content moderation on Twitter.
While not being totally removed from the platform, Musk said that “negative/hate tweets” would be “max deboosted [and] demonetized, so no ads or other revenue to Twitter.”
“You won’t find the tweet unless you specifically seek it out, which is no different from rest of Internet,” he wrote.
However, his plan fell on skeptical ears.
“We could certainly see a spike in misinformation, hate speech and other objectionable content because of Musk’s latest moves,” New York University’s Center for Social Media and Politics executive director Zeve Sanderson said. “Content moderation is a lot harder to do without people around to actually do content moderation.”
Potentially adding to the pressure is that Musk on Saturday restored the Twitter account of former US president Donald Trump, 22 months after he was suspended over the US Capitol riot by his supporters seeking to overturn the 2020 US presidential election result.
In a letter to the US Federal Trade Commission, a group of Democratic US senators blamed Musk for introducing “alarming” new features that undermined safety despite warnings that they would be “abused for fraud, scams and dangerous impersonation.”
“Users are already facing the serious repercussions of this growth-at-all-costs strategy,” they wrote in the letter published on Thursday, noting a recent spike in fake accounts impersonating companies, politicians and celebrities.
Among the victims was drugmaker Eli Lilly, whose stock price nosedived — erasing billions of US dollar in market capitalization — after a parody account stamped with a verification tag purchased for US$8 tweeted that insulin was being made available for free.
Twitter last week disabled sign-ups for the contentious feature known as Twitter Blue, with reports saying it had been temporarily disabled to help address impersonation issues — but not before several brands took a hit.
Given the apparent vulnerabilities, digital experts have warned activists, particularly in autocratic countries, of the increased risk of identity theft or their private messages falling into the hands of hackers.
“Around the world, Twitter is used to organize against oppression,” Hunt-Majer said. “If Musk’s mismanagement kills it, that would be a significant blow to freedom of information and, frankly, human rights in general on a global scale.”
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