Japanese automaker Toyota Motor Corp is beefing up its electric vehicle (EV) lineup, offering 30 new fully electric models by 2030, company president Akio Toyoda said yesterday.
Toyota plans to sell 3.5 million electric vehicles globally in 2030, he said, up from its earlier plan to sell 2 million zero-emission hydrogen and battery electric vehicles a year worldwide by 2030.
Toyota now sells about 10 million vehicles globally a year.
Photo: Bloomberg
Toyoda promised a full lineup of electric models called the “bz series” — short for “beyond zero” — coming in the years ahead, including sport-utility vehicles of all sizes, pickup trucks and sportscars.
“We can leave a beautiful planet and bring about many smiles for the future generation,” Toyoda told reporters at a Tokyo showroom, standing on stage with more than a dozen EV models promised for the future.
His comments underscore the company’s determination to reverse its reputation as a laggard in the industry’s shift toward electric vehicles.
Toyota prides itself on its role as a pioneer in hybrid technology and more recently in hydrogen fuel cells for vehicles.
The maker of the Prius hybrid, Lexus luxury models and Mirai fuel cell car wants to offer various options, Toyoda said, adding that the company must respond to global fears about climate change and carbon emissions.
The company’s Lexus luxury brand would become fully electric by 2035 globally, Toyoda said.
It aims to achieve that aim by 2030 for the US, European and Chinese markets.
The company yesterday also increased to ￥2 trillion (US$17.6 billion) its investment in battery research and development from the ￥1.5 trillion announced earlier this year.
When including other green technologies, such as hybrids, Toyota is investing ￥8 trillion by 2030, the company said.
Earlier this month, Toyota announced plans to build a US$1.3 billion EV battery plant near Greensboro, North Carolina, that would employ at least 1,750 people and start manufacturing in 2025.
Toyota’s fully electric sport utility vehicle called “bZ4X” is set to go on sale next year globally.
Toyota is building a futuristic city near Mount Fuji, designed to try out and showcase automated driving, sustainable energy and robotics for housing.
GlobaData automotive editor David Leggett said that Toyota was trying to prepare for the dramatic technological and societal changes that are coming.
“Businesses have to think about how demand will look in 10, 20, 30 years’ time, and the pathways that come back to their business plans over a foreseeable time horizon,” Leggett said.
Toyoda, an avid racing driver and the grandson of the company’s founder, acknowledged he had not been that interested in EVs in the past, viewing them as “commodities.”
However, he said he is excited about the vehicles Toyota is developing.
“They are safer, faster and more fun to drive. I can say that as a driver,” he said.
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