Facebook Inc on Tuesday said it was easing a ban on ads for cryptocurrencies, while keeping a prohibition on initial coin offerings to raise assets.
The move comes five months after the leading social network said it was banning all ads related to cryptocurrencies, such as bitcoin, as a way to curb scams.
To place ads on Facebook for cryptocurrencies, companies need to be pre-approved and offer proof they have licenses or are traded on a public exchange, the company said.
“Given these restrictions, not everyone who wants to advertise will be able to do so,” Facebook product management director Rob Leathern said in a statement. “But we’ll listen to feedback, look at how well this policy works and continue to study this technology so that, if necessary, we can revise it over time.
Facebook and other online platforms began cracking down on ads for crypto-related businesses amid concerns over fraud in the burgeoning and largely unregulated sector, where currencies can see huge swings.
Fraud is common in the world of red-hot digital currencies such as bitcoin.
Earlier this year, the US Securities and Exchange Commission shut down an initial coin offering by a Texas company called AriseBank.
AriseBank was accused of relying on celebrity endorsers, such as boxer Evander Holyfield, and social media to cheat investors out of US$600 million of its goal of US$1 billion for a currency it called “AriseCoin.”
Initial coin offerings — used by some start-ups to raise billions of dollars — still will not be able to advertise on Facebook.
Separately, Facebook said in a blog post on Tuesday that it would no longer design or build its own aircraft to beam Internet connectivity over regions with limited access, a project it has been working on since 2014.
The firm is also closing its facility in the UK that managed drone design, development and testing.
Additional reporting by Bloomberg
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