Facebook Inc yesterday announced it would begin rolling out changes to how it handles private data this week to comply with forthcoming EU rules, with European residents seeing the measures first.
The social network, which has been rocked by disclosures about the hijacking of personal data on tens of millions of its users, said it will start implementing “new privacy experiences” to comply with the EU’s General Data Protection Regulation, which becomes effective on May 25.
The EU law promises the biggest shakeup in online privacy since the birth of the Internet. Companies face fines if they collect or use personal information without permission.
“Everyone — no matter where they live — will be asked to review important information about how Facebook uses data and make choices about their privacy on Facebook,” chief privacy officer Erin Egan and deputy general counsel Ashlie Beringer said in a statement yesterday.
Under the new policy, Facebook users will be asked to review and make choices about ads they receive, including whether they want Facebook to use data from third parties.
Users will also be asked to review and choose what to share about the political, religious and relationship information on their profiles, and they will be allowed to opt in or out of use of facial recognition technology.
Facebook deputy chief privacy officer Rob Sherman on Tuesday said that that opting out of targeted marketing altogether would not be possible.
“Facebook is an advertising supported service,” Sherman told reporters at a briefing at Facebook’s headquarters in Menlo Park.
Users would be able to limit the kinds of data that advertisers use to target their pitches, he added, but “all ads on Facebook are targeted to some extent, and that’s true for offline advertising, as well,” he said.
Facebook is going to use what are known as “permission screens” — pages filled with text that require pressing a button to advance — to notify and obtain approval.
The screens will not give Facebook users the option to hit “decline.”
Instead, they will guide users to either “accept and continue” or “manage data setting,” according to copies the company showed reporters on Tuesday.
Regulators, investors and privacy advocates are closely watching how Facebook plans to comply with the EU law, not only because Facebook has been embroiled in a privacy scandal, but also because other firms might follow its lead in trying to limit the impact of opt-outs.
Last month, Facebook disclosed that the personal information of millions of users, mostly in the US, had wrongly ended up in the hands of political consultancy Cambridge Analytica.
From India to China to the US, automakers cannot make vehicles — not that no one wants any, but because a more than US$450 billion industry for semiconductors got blindsided. How did both sides end up here? Over the past two weeks, automakers across the world have bemoaned the shortage of chips. Germany’s Audi, owned by Volkswagen AG, would delay making some of its high-end vehicles because of what chief executive officer Markus Duesmann called a “massive” shortfall in an interview with the Financial Times. The firm has furloughed more than 10,000 workers and reined in production. That is a further blow
Answering to a reported request by Germany to help address a chip shortage in its auto industry, the Ministry of Economic Affairs (MOEA) yesterday said that it was in talks with domestic chip suppliers. Foreign media over the weekend reported that German Minister of Economic Affairs Peter Altmaier had sent a request to Taipei to ask Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) to cooperate more closely with German automakers to provide microchips and sensors, to bridge a shortage that has emerged over the past few months. The MOEA said that it had not yet received the request and could therefore not elaborate
FOCUS ON FOUNDRIES: An analyst said that some investors would be disappointed because they were expecting a larger announcement of a partnership with TSMC Intel Corp’s incoming chief executive officer Pat Gelsinger on Thursday pledged to regain the company’s lead in chip manufacturing, countering growing calls from some investors to shed that part of its business. “I am confident that the majority of our 2023 products will be manufactured internally,” Gelsinger said. “At the same time, given the breadth of our portfolio, it’s likely that we will expand our use of external foundries for certain technologies and products.” He plans to provide more details after officially taking over the CEO role on Feb. 15, but Gelsinger was clear that Intel is sticking with its once mighty
AWARENESS NEEDED: The central bank urged lenders to know their customers before undertaking business for them and to seek funding in conventional ways The central bank yesterday said that it would take action against four foreign lenders for their involvement in helping companies trade in the deliverable forward market in contravention of foreign-exchange regulations. Some grain merchants newly based in Taiwan have since July 2019 been practicing questionable currency-trading activity, with the help of branches and subsidiaries of six foreign banks, the monetary policymaker told an unscheduled news conference. Affiliated firms as of July last year completed currency-related deals they referred to as trading that totaled US$11 billion, which was not in sync with their real business needs, the central bank said after wrapping up