McDonald’s Corp might have found buyers for its hundreds of branches in Taiwan, as Ambassador Hotel Ltd (國賓大飯店) yesterday confirmed its president, Hubert Lee (李昌霖), has expressed interest in a deal.
Ambassador Hotel, which operates three upscale hotels, as well as two budget hotels under the Amba brand, issued a brief statement saying that Lee plans to invest in the fast-food business, an investment that would be unrelated to the hotel operator or its parent company, Yeangder Group (仰德集團).
As part of a global turnaround plan, the US fast-food giant has been looking for buyers for the franchise rights to its 350 branches in Taiwan. It has been revamping its ownership structure throughout Asia, including plans to sell its operations in China, Hong Kong and South Korea.
The Taiwanese deal, likely to be made official next month, is estimated to be worth US$300 million in cash, local Chinese-language media outlets reported.
Ambassador Hotel declined to provide further details, saying that it intends to focus on hospitality-related business and would not foray into unfamiliar territory.
If realized, the deal would end the fast-food giant’s 31-year business model of operating its own stores in Taiwan.
Lackluster performance has led McDonald’s to search for a franchisee to buy a 90 percent stake in its Taiwanese operations, which would require a 20-year franchise contract, media outlets have reported.
Lee is reportedly planning to close the deal with funding from his family. He is the younger brother of Emmet Hsu (許育瑞), chairman of Yeangder Group, which owns Ambassador Hotel, Shihlin Electric & Engineering Corp (士林電機) and HCT Logistics (新竹貨運), as well as other business interests.
Hsu took the surname of his mother, the eldest daughter of Yeangder Group founder Hsu Chin-de (許金德).
According to local media reports, Lee is passionate about the hotel and restaurant industries, as well as real-estate development.
McDonald’s has about 16,000 employees in Taiwan. It declined to comment on the deal with Lee, saying that reforms of its business model remain under way.
The fast-food chain operator would need approval from the Ministry of Economic Affairs’ Investment Commission before it can withdraw its investment from the market.
It is common for foreign fast-food chains and restaurants to adjust the number of company-owned stores and franchises to adapt to constant shifts in consumers’ tastes, the ministry has said.
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