Chinese conglomerate Dalian Wanda Group Co (萬達集團) yesterday signed a US$3.5 billion deal to buy Hollywood studio Legendary Entertainment, the maker of blockbusters Jurassic World and Godzilla, dubbing it China’s biggest-ever cultural takeover.
Legendary’s film productions have grossed more than US$12 billion worldwide at the box office, according to a Wanda statement. The company’s projects — which have also included Pacific Rim and the latest Batman trilogy — are mostly the big-budget action spectaculars popular with Chinese audiences.
The agreement was “China’s largest cross-border cultural acquisition to date,” said the Chinese firm, which is headed by the country’s richest man, Wang Jianlin (王健林).
Photo: AP
“American movie companies have the commanding heights of the movie industry in the world,” Wang told reporters at the signing ceremony in Beijing, adding the acquisition will “change this situation.”
The takeover has echoes of Japanese electronics group Sony Corp’s acquisition of Columbia Pictures in 1989, which epitomized the then-booming Asian country’s purchases of trophy US assets.
However, Wang denied that the deal — which comes weeks after Chinese e-commerce giant Alibaba Group Holding Ltd (阿里巴巴) bought Hong Kong’s South China Morning Post newspaper — was intended to increase Beijing’s cultural influence.
“Government soft power belongs to another sphere,” he said at the briefing, where he and Legendary chairman and CEO Thomas Tull watched lawyers sign the agreement. “I mainly focus on business interests.”
Wanda, founded by Wang, has its origins in commercial property, but is diversifying into areas ranging from entertainment to e-commerce as the world’s second-largest economy matures and growth slows.
The Legendary deal is the latest in a string of overseas acquisitions by the firm, including the organizer of Ironman extreme endurance contests and Swiss sports marketing group Infront. It also has a stake in Spanish soccer club Atletico Madrid.
Wang burst into the international spotlight in 2012 by buying US cinema chain AMC Entertainment for US$2.6 billion. His company owns more than 200 malls, shopping complexes and luxury hotels across China.
The conglomerate said this week that its revenue surged nearly 20 percent last year despite worsening economic conditions in its home market.
Even so Wang called it a “miracle” that a Chinese firm could “acquire such a big and heavy American company” as Legendary.
The deal will make Wanda’s movie unit “the highest revenue-generating film company in the world,” he said.
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