Handset chip designer MediaTek Inc (聯發科) yesterday said it aims to seize a 25 percent share of Western Europe’s smartphone chip market this year as its customers launch new products.
The company said its smartphone partners are expected to ship approximately 40 million devices to western Europe this year, with the products to be equipped with MediaTek’s system-on-chip (SoC) processors.
The shipments will include smartphones from LG Electronics Co, Sony Corp, Acer Inc (宏碁) and HTC Corp (宏達電), as well as Archos Inc and BenQ Corp (明基), MediaTek said in a statement.
Overall, the Taiwanese firm aims to take a 20 percent share of the world’s smartphone chip market this year by shipping 400 million chips, it said.
In the long term, MediaTek targets a 40 percent share, it said.
MediaTek unveiled several partnerships with companies, including Apple Inc, to expand its SoC product lineup for multiple devices, while announcing the establishment of a US$300 million fund, MediaTek Ventures, to support the development of business start-ups and ecosystems for the Internet of Things (IoT).
It said it would also invest an unspecified amount in Silicon Valley, California-based People Power Co, a user-engagement company providing apps, cloud and mobile services for IoT, in a bid to accelerate MediaTek’s penetration of the IoT market in the US and China.
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