With PC and tablet PC markets becoming saturated in Europe and the US, local computer companies Acer Inc (宏碁) and Asustek Computer Inc (華碩) are eyeing emerging markets in South Asia, South America and the Middle East for more growth, the Chinese-language Commercial Times has reported.
According to the International Data Corp (IDC), the penetration rate of smartphones in India is only 23 percent and the tablet market in the United Arab Emirates still has a nearly 25 percent annual growth rate.
Peter Chang (張旗浚), regional head of South Asia and managing director for Asustek India, estimates that his company’s cellphone sales in India in the third quarter should surpass 200,000 units and that its market share is set to reach between 1 percent and 2 percent.
He predicted that Asustek could enter the top 10 cellphone brands in India by the end of this year if everything goes smoothly, and has the potential to enter the top five next year.
According to the IDC, the top five brands in India are Samsung, Micromax, Karbonn, Lava and Motorola.
Asustek also plans to launch the first-generation ZenFone in another market — Brazil — next month.
Meanwhile, David Drummond, vice president of Acer’s Middle East and Africa operation, said the company’s PC market share in the United Arab Emirates reached 15.7 percent in the first half of the year, compared with 9.5 percent last year.
He estimated that with the unveiling of new models, the market share could climb to 18 percent for the whole year.
Allen Burnes, vice president of Acer’s smartphone business, said the company would unveil 4G cellphones in the United Arab Emirates in the first quarter of next year, hoping to improve the market share from 3 percent to 5 percent.
Acer’s new Liquid smartphone series and wearable device — the Liquid Leap — is set to be launched in the Middle East and Africa in early November.
It is understood that although the Liquid Leap sells for 99 euros (US$127) in Europe, it will adopt different prices for the Middle East, dependent upon the individual nations’ situations.
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