Touchpanel module makers are facing growing pressure as an annual price decline of 15 percent this year due to cut-throat competition and weak demand for laptops has squeezed their profitability, market researcher NPD DisplaySearch said yesterday.
That would bring down the gross margin of touchpanel module makers to well below 10 percent later this year and change the industrial landscape, NPD DisplaySearch analyst Calvin Hsieh (謝忠利) told reporters on the sidelines of a forum on the industry.
“As a result, some companies are expected to be forced out of the market. However, the consolidation will help improve the health of the industry,” Hsieh said.
Last year alone, more than 100 small-scale Chinese touchpanel module manufactures shut down factories after prices plunged more than 50 percent year-on-year during a price war, Hsieh said. NPD DisplaySearch now tracks 50 touchpanel companies around the globe.
Hsieh expects prices of touchpanel modules for handsets to drop 15 percent year-on-year to US$1 per inch this year and prices of one-glass-solution (OGS) touchpanel modules for notebooks to plunge about 20 percent year-on-year to about US$1.60 per unit.
That would bring down gross margin of touchpanel module makers to well below 10 percent later this year, Hsieh said.
Hsieh blamed the slow uptake of notebooks with touchpanels and stiff competition for the slump. Only 15 percent of laptops — including tablets with attachable keyboards — will have touch screens this year, compared with 11.6 percent last year, NPD DisplaySearch forecast.
The existing capacities for notebooks would not be totally consumed until the penetration rate rises to 25 percent at least, Hsieh said.
A dramatic price decline in OGS touchpanel modules would make low-cost laptop touchpanel modules from LCD panel makers AU Optronics Corp (友達) and Innolux Corp (群創) unattractive, he said.
NPD DisplaySearch projected that global touchpanel module shipments would grow 14 percent to 1.72 billion units this year from last year’s 1.51 billion units, but revenue from touchpanel modules would drop 2 percent annually to NT$28.4 billion (US$945 million).
Because of the slow adoption of touch screens for notebooks, TPK Holdings Inc (宸鴻), the world’s largest touchpanel module maker, decided to postpone until next month its construction of a new 5.5-generation factory for OGS touchpanel modules in China.
TPK’s gross margin shrank to 8.9 percent last quarter from 10 percent in the first quarter and 14.3 percent in the second quarter of last year. This quarter, TPK expects to break even after operating profit margin fell to 0.3 percent last quarter from 11 percent in the first quarter and 6.7 percent in the second quarter of last year.
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