Tim Ho Wan (添好運), a Michelin-starred Hong Kong dim sum restaurant chain, plans to open 10 outlets in Taiwan within five years, after its first outlet in Taipei began a trial run on Saturday last week.
The outlet, close to the Taipei Railway Station, is expected to officially open late next month.
Taiwan is the third overseas market the dim sum chain has entered, following moves into Singapore and the Philippines.
Tai Ji Food & Beverage Co Ltd (忕吉小吃), which has exclusive rights to operate the Hong Kong brand in Taiwan, said it plans to open a second outlet at Shin Kong Mitsukoshi Department Store Co’s (新光三越百貨) Xinyi Place (台北信義新天地).
That outlet is expected to open by the end of this year, Tai Ji chief executive officer Jeff Lin told a press conference in Taipei.
Tai Ji is planning to open more outlets in central and southern Taiwan next year, Lin said.
The company said it expects customers to spend an average of NT$350 to NT$500 on a meal — which is 40 to 50 percent higher than its Hong Kong operations because of the high cost of imported ingredients.
Since its Saturday soft opening, the Taipei outlet has served more than 800 customers a day, with daily sales of about NT$400,000, Lin said.
Founded in 2009, Tim Ho Wan has five outlets in Hong Kong, four in Singapore and one in the Philippines.
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