Apple Inc suppliers in China are to begin mass production of its largest iPhones ever next month, according to people familiar with the plans, as the US smartphone brand faces increased competition.
Apple is ramping up on two bigger devices, said the people, who asked not to be identified because the plans are private. One model is to have a 4.7-inch display, compared with the 4-inch screen of the current iPhone 5s, that may be available to ship to retailers around September, two of the people said. A 5.5-inch version is also being prepared for manufacturing and may be available at the same time, the people said.
Apple is getting ready for its annual unveiling of new iPhones after rivals including Samsung Electronics Co and HTC Corp (宏達電) released handsets with displays that are as large as 5.7 inches.
Consumers have been gravitating toward larger-screen devices: In China, 40 percent of mobile gadgets based on Google Inc’s Android operating system that were sold this year had display sizes of more than 5 inches, according to an estimate from Forrester Research.
Apple CEO Tim Cook is under pressure to reignite Apple’s sales growth and the iPhone, which generates more than half of the company’s annual revenue, remains his chief weapon. Last year, the smartphone produced US$91 billion in revenue alone, more than the total sales of Oracle Corp, Yahoo Inc, Facebook Inc and Twitter Inc combined.
Apple shares fell 0.1 percent to US$90.83 in New York trade yesterday.
The new iPhones will also be rounder and thinner than previous models, one of the people said. Production of the 5.5-inch model is more complicated than the smaller version, resulting in lower production efficiency that must be overcome before manufacturing volume can be increased, the person said.
Apple is developing new iPhone designs, including bigger screens with curved glass and enhanced sensors that can detect different levels of pressure, Bloomberg News reported in November. Called 2.5-dimension glass, the material lets manufacturers taper the edges of the screen where the bezel meets the frame of a smartphone.
Earlier this month, Apple also introduced new features for the software powering the iPhone and iPad in a bid to add more functions and utility to the devices. The company’s new iOS 8 mobile software has capabilities that enable people to use the gadgets to monitor their health and remotely control locks and lights for their home.
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