Three celebrity spokespersons have been enrolled by the Ministry of Economic Affairs (MOEA) to promote Taiwanese gadgets in India, Indonesia and Vietnam as the government gears up marketing efforts in emerging markets.
“These countries are populated with a rising middle class. They have great acceptance toward foreign information and communications products,” Deputy Director-General of the Bureau of Foreign Trade Chang Chun-fu (張俊福) said yesterday when unveiling the marketing campaign.
The ministry is taking the approach of marketing to the public by engaging high-profile celebrities in the respective markets, namely Bollywood star Lara Dutta, Miss Vietnam Huong Giang, and Indonesian actress and MTV VJ Cathy Sharon.
Commercials and advertisements from the celebrities will highlight products from 19 Taiwanese firms, such as projector maker BenQ Corp (明基), PC brand Asustek Computer Inc (華碩), anti-virus solution provider Trend Micro Inc (趨勢科技) and GPS device maker Mio Technology Corp (宇達電通).
These firms are winners of Taiwan’s Excellence Awards and have been actively exploring emerging markets, and they plan to increase the visibility of their products there, the ministry said.
Separately, the ministry said yesterday that more than 2,000 companies, including Formosa Petrochemical Corp (台塑石化), Chimei Innolux Corp (奇美電子), AU Optronics Corp (友達光電) and Taiwan Semiconductor Manufacturing Co (台積電), were winners of the International Trade Award for last year.
The award highlights local firms that saw the highest growth in their exports/imports business, as well as those that reported the highest business growth in Taiwan’s major export markets, such as China, the Middle East, Brazil, Japan, South Korea and Malaysia.
The top companies were, KingPak Technology Inc (勝開科技), a small-form-factor memory chip packager, which saw its export orders soar 775 percent last year, and PC memory chipmaker Powerchip Semiconductor Corp (力晶半導體), which saw exports to China jump 671 percent, the ministry said.
Gudeng Precision Industrial Co (家登精密), the sole extreme ultraviolet pod supplier to Taiwan Semiconductor Manufacturing Co (台積電), yesterday said it has trimmed its revenue growth target for this year as US tariffs are likely to depress customer demand and weigh on the whole supply chain. Gudeng’s remarks came after the US on Monday notified 14 countries, including Japan and South Korea, of new tariff rates that are set to take effect on Aug. 1. Taiwan is still negotiating for a rate lower than the 32 percent “reciprocal” tariffs announced by the US in April, which it later postponed to today. The
Taiwan Semiconductor Manufacturing Co (TSMC, 台積電), the world’s largest contract chipmaker, yesterday said its materials management head, Vanessa Lee (李文如), had tendered her resignation for personal reasons. The personnel adjustment takes effect tomorrow, TSMC said in a statement. The latest development came one month after Lee reportedly took leave from the middle of last month. Cliff Hou (侯永清), senior vice president and deputy cochief operating officer, is to concurrently take on the role of head of the materials management division, which has been under his supervision, TSMC said. Lee, who joined TSMC in 2022, was appointed senior director of materials management and
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Nvidia Corp CEO Jensen Huang (黃仁勳) on Thursday met with US President Donald Trump at the White House, days before a planned trip to China by the head of the world’s most valuable chipmaker, people familiar with the matter said. Details of what the two men discussed were not immediately available, and the people familiar with the meeting declined to elaborate on the agenda. Spokespeople for the White House had no immediate comment. Nvidia declined to comment. Nvidia’s CEO has been vocal about the need for US companies to access the world’s largest semiconductor market and is a frequent visitor to China.
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