Citibank Taiwan (台灣花旗) yesterday announced the launch of a new mobile banking platform — Citi Mobile — which will allow customers who have Internet access on their cellphones to carry out transactions and day-to-day business.
“Citi Mobile transcends the traditional banking model. Not only does it offer financial functions, but it also provides all the services consumers need every day,” Citibank Taiwan’s chairman Victor Kuan (管國霖) told a media briefing.
This new platform is a comprehensive mobile banking service and includes money transfers, fee payment, high speed rail ticket booking and preferential treatment from various contract restaurants and stores, Citibank Taiwan said.
“There is no need to install any programs. Consumers with either 2G or 3G mobile phones, as long as they can access the Internet, can easily make use of the services,” the company said.
Citing information provided by the Taiwan Network Information Center (台灣網路資訊中心), Citibank Taiwan said that the number of mobile Internet users is growing by 40 percent a year, indicating that increasing numbers of Taiwanese customers rely on mobile online services.
In related news, Taishin International Bank (台新銀行) said yesterday it would offer online transaction services on an iPhone platform after it receives regulatory approval.
Taishin launched mobile banking services with limited features in March. At the time, their features only allowed customers to look up their financial information, rather than carry out actual transactions.
“Customers will be able to transfer money, pay credit card bills and purchase funds via the updated version of the service on an iPhone anytime, anywhere,” a senior manager at Taishin said in a statement.
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