The average occupancy rate at hotels in Taiwan reached 64.53 percent in the first quarter of the year, representing year-on-year growth of 6.25 percent, according to Tourism Bureau statistics.
The growth proved that the government’s creative tourism incentive programs were a success, the bureau said.
The global economic recovery and lower hotel room prices were also encouraging people to take vacations, the statement said.
Statistics show that the highest growth in year-on-year hotel occupancy in the first quarter was in Taoyuan, Hsinchu and Miaoli, with average growth of 22.41 percent.
First-quarter hotel occupancy in Taipei County, Chiayi City and County, Tainan City and County, Yilan County and Penghu County recorded significant growth of 8.62 percent compared with the same period last year.
In the first quarter, the average price for a hotel room in Taiwan was NT$3,103 (US$98), unchanged from the same period last year. However, room prices fell by NT$135 or 5.79 percent in Taoyuan, Hsinchu and Miaoli, the bureau said, attributing the drop to local marketing strategies followed by hotel operators.
The statistics also showed that the Grand Formosa Regent Hotel (晶華酒店) in Taipei City generated the largest first-quarter revenue of any tourist hotel in the country, with NT$682.8 million. It was followed by the Sheraton Taipei (台北喜來登) with NT$588.3 million and the Grand Hyatt Taipei (台北君悅大飯店) with NT$582.3 million, the bureau said.
In the Kaohsiung area, the Grand Hi Lai Hotel (漢來大飯店) saw revenue of NT$385.9 million in the first quarter, followed by Splendor Kaohsiung’s (金典酒店) NT$233.7 million and Ambassador Hotel Kaohsiung’s (國賓大飯店) NT$168.8 million.
In the Taichung area, the Evergreen Laurel Hotel Taichung (長榮桂冠酒店) took the lead in the first quarter, with a revenue of NT$145 million, ahead of Splendor Hotel Taichung’s (日華金典) NT$125.2 million and Windsor Hotel Taichung’s (裕元花園酒店) NT$113.2 million.
As for the Hualien area, the Farglory Hotel (遠雄悅來飯店) posted a revenue of NT$115.7 million in the first quarter, ahead of NT$97.8 million at Parkview Hotel (美侖大飯店) and NT$52.4 million at Marshal Hotel (統帥大飯店).
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