Evertrust Rehouse Co (永慶房屋), the nation’s largest real-estate agency, yesterday said it planned to recruit 3,000 sales agents this year and double the number of female sales agents in the next three years to better serve increasing female customers.
“In the next three years, we plan to increase the number of female agents to account for 30 percent of our total workforce of salespeople, up from 15 percent currently,” Benson Liao (廖本勝), president of Evertrust Group (永慶集團), parent of Evertrust Rehouse, told a media briefing yesterday to launch its new 1,500 ping (4,958m²) Taipei headquarters.
The realtor’s female agents outperformed their male peers in terms of closed deals last year, assistant manager of human resources Benjamin Lee (李宗祐) said, without elaborating.
Liao said Evertrust Group aimed to achieve an annual revenue of NT$10 billion (US$314.7 million) in the next three years, up from last year’s NT$6 billion. He said the number of outlets across the Taiwan Strait would increase to 1,000 from 627 currently, and its market share would grow to 20 percent from its current 8 percent.
To show its commitment to female workers, Liao said the company had reserved 2.5 times as much space at the Taipei headquarters to them, including a breastfeeding room and daycare services for their children, while offering 30 days of on-the-job training for all new employees.
Separately, the realtor said its latest survey found female home buyers outnumbered their male peers by 7.8 percentage points in the greater Taipei area and by 10.7 percentage points in Taipei City last year.
On average, each female buyer acquired a 43.5 ping property with a closing price of NT$14.5 million last year, Lee said.
The group yesterday also promoted Evertrust Rehouse president Yeh Lin-chi (葉凌棋) to president of its construction and real-estate marketing arms, with Liao taking over his post at Evertrust Rehouse.
Yeh vowed to boost the revenues of the real-estate marketing arm to NT$10 billion this year, from last year’s NT$4 billion, and said the construction arm would launch its first residential housing project with a value of more than NT$1 billion in Taipei County in the second half of this year.
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