Taiwan will launch the “One Dollar First Night” campaign to encourage transfer air passengers to spend at least one night in Taipei, an official said yesterday.
The Tourism Bureau said it will launch the promotion campaign in May.
Each year, 2 million travelers pass through Taiwanese airports without visiting the country, it said.
“To encourage them to stay at least one night in Taipei, we will invite foreign transfer passengers to spend one night in a five-star hotel in Taipei,” Wayne Liu (劉喜臨), head of the bureau’s International Affairs Division, said by telephone.
Travelers using the promotion will be under no obligation to spend more than one night.
“Initially we called it the ‘One Dollar First Night’ campaign, but European airlines and travel agents wanted us to call it ‘One Euro First Night’ when we advertised it in Europe, so the campaign is called both ‘One Dollar First Night’ and ‘One Euro First Night,’” he said.
In the first year, the promotion campaign will target 6,000 visitors divided equally between North America and Europe.
Last year, Taiwan received 3.84 million foreign visitors, falling short of its goal of 4 million.
On Saturday, Vice President Vincent Siew (蕭萬長) said Taiwan should learn from France and Spain, which receive 70 million and 65 million foreign tourists each year respectively and have long-term strategies to promote tourism.
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