Twenty-one Taiwanese companies operating in the digital content and cultural creative industry will take part in this year’s New York Licensing International Expo, which will be held from next Tuesday until June 12.
The companies were invited to participate by the Ministry of Economic Affairs’ Industrial Development Bureau and the nongovernmental Institute for Information Industry.
The institute and the Investment and Trade Office of the Taipei Economic and Cultural Representative Office (TECRO) in New York will introduce the Taiwanese companies during a presentation at the TECRO office next Wednesday.
The Investment and Trade Office said that Taiwan’s digital content industry has been included in the government’s “Two Trillion and Twin Star” industry development project for the new century.
Among the items being promoted under the program are digital content software, digital audio-visual products, mobile application services, Internet services, digitalized publishing, cultural and artistic industries, and digital recreation and entertainment.
The office said Taiwan’s digital content industry shows high growth potential, adding that its production value had reached US$12.3 billion last year and was expected to surpass the US$20 billion mark by 2011.
It said that the digital content industry could help traditional industries increase their knowledge content, thereby transforming them into high value-added industries, while serving as a basis to strengthen Taiwan’s overall industrial competitiveness.
The agencies invited the companies to take part in the New York expo to help Taiwan’s industry tap into international markets and increase exchanges with US firms.
Since 2005, Taiwanese businesses, academics, government agencies and private organizations have taken part in over 20 international licensing shows, introducing Taiwan’s cultural creative products and high value-added designs.
More than 600 businesses — including major Hollywood production companies, several Fortune 500 firms and leading publishing houses — will have booths at the show, said the International Licensing Industry Merchandisers’ Association (LIMA), the organizer of the event.
More than 25,000 retailers, manufacturers and licensees from around the world are expected to attend the show, the organizer said.
The Taiwan Pavilion is organized by the National Science Council and presented by the Taiwan e-Learning and Digital Archives Program under the theme “Creative Taiwan.”
The pavilion will be divided into “Licensing Brands” and “Innovative Brands” sections, with exhibitors featured in the former section to include Bright Ideas Design, Fu Jen Catholic University, National Palace Museum and 101 Gallery.
The latter will include booths by Coolframes Digiworks, Imagery Digital Graphics, Photoez Digital and Tomorrow Studio, among others.
The annual production value of the global licensing industry is approximately US$187 billion, with the figure expected to continue growing, LIMA said.
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