Ford Motor Co plans to build its new Fiesta subcompact at a factory near Mexico City for sale in the US, the company said on Friday.
Ford plans to retool its Cuautitlan Assembly Plant from large-truck to small-car production as it moves to shift its factories from trucks toward more fuel-efficient vehicles, the company said.
The move is a blow to the United Auto Workers (UAW) union, which last year approved a contract that granted concessions to the automaker.
COST ADVANTAGE
Earlier this year, UAW president Ron Gettelfinger said the union would try to convince Ford that its US plants were competitive enough that the automaker could make money building its smallest cars in the US.
Gettelfinger conceded that Mexican factories have a cost advantage, but said the union isn’t interested in a race to the bottom in wages. Currently, all subcompacts sold in the US are built overseas, he said.
The Fiesta is critical to Ford’s effort to unify its global operations and sell versions of the same vehicle in markets worldwide. Three-and five-door hatchback versions will go on sale in Europe this fall and China by the end of the year. Other versions, including a four-door sedan, will reach the rest of Asia by next year. North America will get a four-door version as well as the European hatchback in 2010.
Ford has sold 12 million Fiestas since the vehicle was introduced in 1976. Although it is a familiar name to customers in Europe, Asia and South America, the Fiesta was only sold in the US from 1978 to 1980.
Ford also said on Friday that it plans a new diesel engine line at its at Chihuahua Engine Plant and a new joint venture transmission plant with Getrag in Guanajuato.
The Cuautitlan plant now makes trucks for the Mexican market, ranging from the Ford F-150 pickup to the F-550. The company plans to import trucks from the US in the future to free factory capacity for the new small cars, it said in a statement.
Overall, Ford and its parts suppliers will invest US$3 billion in Mexico as part of the Fiesta project, Ford said.
About 4,500 Ford jobs should be created at the plants, the company said.
WHAT PEOPLE WANT
“Ford is absolutely committed to leveraging our global assets to accelerate the shift to more fuel-efficient small cars and powertrain technologies that people really want and value,” Ford president and chief executive officer Alan Mulally said in a statement.
Mexican President Felipe Calderon made the announcement with Mulally at the presidential compound in Mexico City. As it loses more manufacturing jobs to China, Mexico has focused its energies on the automotive industry.
Calderon said the announcement was a “turning point” for Mexico.
“We want Mexico to be an automotive country, one that is competitive and with the most advantages so that the worldwide automotive industry will establish itself here,” Calderon said.
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