Taiwanese liquid-crystal-display (LCD) panel makers' massive capacity expansion may pay off, as more Japanese television brands, including Sharp, are buying locally-made panels to satisfy booming demand for flat-screen TVs, analysts said yesterday.
In the past, Japanese companies rarely bought large-sized LCD screens from Taiwanese LCD makers, out of concerns about quality. But analysts say that's changing as local companies' technology improves and consumer appetite for LCD-TVs increases.
"It was natural for Japanese firms to turn to local companies for TV panel supplies in order to save cost and reduce risk [of investing in the highly cyclical LCD industry]," Morgan Stanley analyst Frank Wang (王安亞) said.
Sharp, the world's top LCD-TV vendor with an 18-percent market share, is one Japanese company that's now buying local screens. Wang said Sharp is purchasing LCD screens 32 inches and smaller from Taiwan's Quanta Display Inc (
Sharp is currently the only Japanese company that owns LCD panel factories. It is boosting production at a so-called "sixth-generation" plant in Kameyama, in western Japan, and building an even more advanced eighth-generation plant at the same site.
good showing
Taiwanese LCD panel makers led by AU Optronics Corp (
In the past six years, Taiwanese companies have poured around NT$800 billion (US$23.8 billion) into building LCD factories.
Commenting on a report in a Chinese-language newspaper yesterday that Japan's Matsushita Electric Industrial Co, which sells consumer electronics under the Panasonic brand name, plans to purchase flat panels from local companies, Wang said only time will tell if that's true.
"But, generally speaking, Japanese companies will make a greater contribution to Taiwanese LCD panel suppliers. Their purchases will also help ease oversupply pressure," Wang said.
plasma focus
Like most Japanese companies, Matsushita Electric Industrial has focused on making plasma-display- panel TVs and stopped investing in plants for screens using the rival LCD technology. Now, Matsushita has no LCD plant of its own and must buy slim screens from Korean or Taiwanese companies.
Matsushita Electric Industrial is the world's biggest plasma TV brand with a 35 percent market share, according to DisplaySearch.
If Matsushita does order LCD screens from Taiwanese makers, it would likely do so in large volumes, according to Ken Yu (余文耀), an analyst with SinoPac Securities Corp (建華證券).
Matsushita Electric Industrial is on track to seize a 6-percent share of the world's total LCD-TV market, DisplaySearch said.
Taiwanese panel makers have supplied screens to "channel" brands such as BestBuy, but those volumes have been small and unstable, Yu said.
"More orders from Japanese brands will give a significant boost to Taiwanese panel makers, as consumers are starting to pick well-known TV brands, rather than low-priced channel brands, now that LCD-TVs have become popular," Yu said.
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