After four months of operations in Taiwan, Yulon GM Motors Co (裕隆通用) is now gearing up to increase its visibility by setting up more flagship showrooms, company executives said yesterday.
It will establish three more showrooms by the first quarter of next year to bring its total to six, said Charles Yu (游文杰), brand manager for Yulon GM's Cadillac lineup.
Each of the showrooms, which offer VIP services such as bar lounges and private cubicles, will cost the company around NT$50 million (US$1.48 million), he said.
"As we have just kicked off our operations, we aim to expand in the local market by offering unique services to our clients," he said.
Set up in July, Yulon GM Motors is a joint venture between Yulon Motor, the nation's third-biggest carmaker, and General Motors, the world's largest automaker. Yulon Motor holds a 51 percent stake and GM has the rest.
Yulon GM Motors introduced its third Cadillac model, the Cadillac STS, yesterday. The STS sedans come in 3.6 liter and 4.6 liter models, with price tags that start at NT$2.48 million.
The firm has been selling about 50 of the luxury Cadillacs a month with its previous models, and plans to sell 100 STS models by the end of the year, Yu said.
Yulon GM Motors has set a sales target of 500 Cadillacs for next year, said chief executive officer Pan Fu-jen (
"Buyers of the luxury sedans are not worried about rising gasoline prices; brand, identity and performance of these vehicles are far more important," Yu said.
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