A Taiwan-produced tea was given an innovative food award at the just-concluded Paris SIAL 2004 international food trade fair for its creative packaging and fortified anti-aging effects.
Lao Tsu Tea Industrial Co (
Thanks to the company's long-term marketing efforts, Yeh said, the various kinds of Lao Tsu teas, which come in cans, have made successful inroads into France, the UK and the Netherlands. Yeh said the company has traditionally focused on marketing its products at high-end European department stores.
During the SIAL trade fair, Yeh said, several French supermarket chains also expressed interest in selling Lao Tsu teas. Moreover, he added, the teas, including mint- and jasmine-flavored tea and white oolong tea, will soon be available in Belgium and Germany.
Yeh said that the company was scheduled to market its 250cc "Awakening" series of tea drinks as well as Wuhsing tea bags and green tea capsules in Europe next year.
Lao Tsu Tea Industrial Co was one of 26 Taiwan food processing companies that took part in this year's SIAL trade fair. They jointly set up a Taiwan pavilion at the show, attracting the attention of many large supermarket operators and food distributors.
Chu Ming-tao, director of the Taiwan Trade Center in Paris, said many trade fair visitors expressed interest in a variety of snack and health foods exhibited by Tai-wanese manufacturers, some of whom secured orders during the show. Chu said traditional foods and drinks can find a new lease on life with innovative packaging and marketing strategies.
Major Taiwanese agricultural products featured at the trade fair included butterfly orchids, sea bream, mangoes, pineapples and other fruits.
PROTECTIONISM: China hopes to help domestic chipmakers gain more market share while preparing local tech companies for the possibility of more US sanctions Beijing is stepping up pressure on Chinese companies to buy locally produced artificial intelligence (AI) chips instead of Nvidia Corp products, part of the nation’s effort to expand its semiconductor industry and counter US sanctions. Chinese regulators have been discouraging companies from purchasing Nvidia’s H20 chips, which are used to develop and run AI models, sources familiar with the matter said. The policy has taken the form of guidance rather than an outright ban, as Beijing wants to avoid handicapping its own AI start-ups and escalating tensions with the US, said the sources, who asked not to be identified because the
Taipei is today suspending its US$2.5 trillion stock market as Super Typhoon Krathon approaches Taiwan with strong winds and heavy rain. The nation is not conducting securities, currency or fixed-income trading, statements from its stock and currency exchanges said. Yesterday, schools and offices were closed in several cities and counties in southern and eastern Taiwan, including in the key industrial port city of Kaohsiung. Taiwan, which started canceling flights, ship sailings and some train services earlier this week, has wind and rain advisories in place for much of the island. It regularly experiences typhoons, and in July shut offices and schools as
Her white-gloved, waistcoated uniform impeccable, 22-year-old Hazuki Okuno boards a bullet train replica to rehearse the strict protocols behind the smooth operation of a Japanese institution turning 60 Tuesday. High-speed Shinkansen trains began running between Tokyo and Osaka on Oct. 1, 1964, heralding a new era for rail travel as Japan grew into an economic superpower after World War II. The service remains integral to the nation’s economy and way of life — so keeping it dazzlingly clean, punctual and accident-free is a serious job. At a 10-story, state-of-the-art staff training center, Okuno shouted from the window and signaled to imaginary colleagues, keeping
FALLING BEHIND: Samsung shares have declined more than 20 percent this year, as the world’s largest chipmaker struggles in key markets and plays catch-up to rival SK Hynix Samsung Electronics Co is laying off workers in Southeast Asia, Australia and New Zealand as part of a plan to reduce its global headcount by thousands of jobs, sources familiar with the situation said. The layoffs could affect about 10 percent of its workforces in those markets, although the numbers for each subsidiary might vary, said one of the sources, who asked not to be named because the matter is private. Job cuts are planned for other overseas subsidiaries and could reach 10 percent in certain markets, the source said. The South Korean company has about 147,000 in staff overseas, more than half
RSS