Click onto the European Council of Commerce and Trade (ECCT)'s new Web page and what comes up may look normal, but it's not.
Behind the mass of images and text is a new technology designed to transform secretaries into Webmasters and make information easier to post, use and find on the site -- and ecct.com.tw is first in Taiwan to use it.
It's called PHP -- a software provided free of charge over the Internet to anyone willing to learn how to use it. The latest version of PHP creates "database driven sites" that put the power of the Net into the hands of anyone who can cut and paste.
"I used to have to send new information to [the Web designer] so he could upload it onto our Web page and do all the coding," said Warwick Simpson, editor of EuroView, the ECCT's magazine. "I can't begin to tell you how easy [the new site] is to use."
Gone are the days Webmasters ruled over companies and laughed at simple requests to "update the homepage." With two clicks of a mouse, Simpson can upload a new article for EuroView onto their site.
PHP takes care of the rest, making the article immediately available to readers and linking it to the homepage, search engine and the rest of the database.
To the designers of the new ECCT site the new technology means no more phone calls in the middle of the night to add a press release, product update, or trade manual to a company homepage. Moreover, the days of "data mining," -- also known as searching for an elusive fact, phone number or e-mail for hours -- are over for those with a PHP-driven Website.
The architect behind the design and construction of the ECCT homepage, Russ McClay of Pro QC Studios said that after a site is built with a PHP database, information can be found and used easily.
"For example, if you wanted to create a list of every company on the [Website] database and make a [Microsoft] Excel document out of it -- with phone numbers, addresses, products -- you can," he said. In the early days of the Web, that spreadsheet would have to be hand typed after an excruciating session of data mining to locate each information nugget and phone number.
As the PHP homepage (www.php.net) puts it: "This may sound a little foreign to all of you folks ... but PHP doesn't cost anything. You can use it for commercial and/or non-commercial use all you want. You can give it to your friends, print it out and hang it on your wall or eat it for lunch. Welcome to the world of Open Source software."
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