With its eye on Taiwan's high number of credit card users, a Japan-based card issuer has vowed to double its customer base here to one million by the end of this year, the company's officials said yesterday.
JCB International Taiwan, the third largest card issuer in Taiwan, yesterday inked a deal with FISC (
The deal will allow FISC's 13 member banks to issue JCB credit cards.
The 13 banks, which are mostly former government-run banks, include Taichung Commercial Bank (
"By cooperating with the 13 banks, we estimate that our card market in Taiwan can double from the current 500,000 cards," said Yuichi Momose, general manager of JCB International Taiwan.
Meanwhile, JCB also plans to launch e-commerce and IC credit cards through its deal with FISC by utilizing the latter's information infrastructure, JCB officials said.
JCB, which launched in Taiwan in 1994, has cooperated with National Credit Card Center (NCCC,
That has helped to bring JCB's total credit card customer base to 500,000.
In its deal with FISC, JCB will be able to gain access to the customers of FISC's 13 member banks.
Ranked among the world's top five credit card issuers, JCB is the only Asian-based company of its kind.
JCB, Japan's largest card company, has now issued cards in 17 countries and is accepted in 167 countries worldwide.
In Taiwan, JCB is third-ranked, following Visa and MasterCard. American Express and Diners rank fourth and the fifth, respectively, according to Yuichi Momose.
According to a study released last year, the global credit card market grew 12 percent over the prior year; JCB came in at No 5, grabbing 2 percent of the world's market.
The top four card companies were Visa, MasterCard and American Express.
They accounted for 58 percent, 27 percent and 10 percent of the market, respectively.
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