The low-tier mobile phone (LTMP) service is expected to attract two million users in Taiwan over the next three years, according to the two companies that won the license to operate the service.
On Monday, the Ministry of Transport and Communications (MOTC) awarded LTMP communications licenses to the only companies that applied for them, First International Telecom Corp (?j231q信) and Taiwan Paging Network (聯華1q信), two local paging service providers.
The LTMP is an intermediate phone product, with slightly less capability than normal cell phones such as the CT-2, and is designed to occupy a market niche between cellular and cordless telephones.
LTPMs only operate when users are moving at a speed of less than 100 kph, a faster speed than the 8 kph limit for cordless phones, but slower than the more than 200 kph limit on cellular phones.
Although many telecom industry analysts have expressed skepticism about the prospects of LTMP service due to the current domination of the wireless telecommunications field by cellular phones, the two companies believe it has strong market potential.
Taiwan Mobile Corp, the company formed by Taiwan Paging Network for the LTMP business, said that with cheaper handsets and airtime charges than cellphones, the LTMP has a market niche.
The airtime fee for LTMP services provided by Taiwan Mobile, for example, is between NT$2 to NT$3 per minute, cheaper than the average NT$6 per minute charge for cellphone services. The LTMP handset is priced at between NT$2,000 to NT$3,000.
"We believe that the service will appeal to students and house-wives," said an official from Taiwan Mobile Corp. "More importantly, not all telecom services died after the cellphone hit the market. Paging and fixed line phone services, for example, still survive."
First International Telecom, which plans to use the Japanese PHS (personal access communications system), also pointed out that Japan now has 5.75 million LTMP users, accounting for 10 percent of total mobile phone users in the country.
Taiwan Mobile has an initial capital amount of NT$3 billion (about US$944 million), and its total capital investment in LTMP services will come to NT$6 billion. It plans to launch the service around June next year.
The company has decided to adopt the American PACS (personal access communications system) and plans to launch services first in the greater Taipei area and then gradually expand into the metropolitan areas in Taichung and Kaohsiung.
By initially concentrating on its 850,000 paging service subscribers as potential LTMP customers, the company anticipates its number of subscribers could reach 200,000 in its first year of operation.
That figure could grow to 800,000 by its third year of operation, when the total number of users in the market should reach around two million.
American Hughes and Bell Laboratory have provided Taiwan Mobile with technical support, and Acer Group has been contracted to manufacture the handsets.
Besides the Taiwan market, Taiwan Mobile Corp is also eyeing the LTMP market in China, where, according to its assessments, there will be at least 50 million LTMP users in the near future. The business opportunity there is expected to exceed NT$150 billion.
Meanwhile, First International Telecom said it will invest NT$5 billion in infrastructure construction, with the aim of launching the service in the second half of next year in the greater Taipei City area.
The handset will be temporarily priced at around US$100, or NT$3,200. The airtime charge will be NT$1 per minute for calls made between LTMP users, and NT$2 per minute for calls placed between LTMP and non-LTMP users.
Like Taiwan Mobile Corp, First International Telecom will also base its potential LTMP customers on its current paging service subscribers. However, the company would not comment on its sales projections.
Under the government's plan, of the three LTMP licenses to be issued, one would be reserved for current CT2 service providers. The capitalization requirement for a license is set at NT$3 billion, with a guarantee bond of NT$150 million. No restriction has been imposed on technology standards, so European DECT, American PACS, or Japanese PHS standards will all be accepted.
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