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Domino's gains from Cup

Domino's Pizza had record sales on Japan game days and the team's shirts also sold well, but others will be licking their wounds now that the World Cup is over. The number of international visitors was far below the expectations of the co-hosts South Korea and Japan for the 31-day extravaganza. There are also great concerns that many of the state-of-the-art stadiums will rot away after champions Brazil and Germany left the day after the final. "This World Cup won't be a financial success," admitted world football supremo Joseph Blatter. "There were really two World Cups. They set up installations which will hardly be used in the future." Economists also have a grim outlook. "Hosting major events is one of the most inefficient ways of stimulating an economy. The impact of these kinds of events will not show up and have never shown up in the past," sports economics professor Stefan Szymanski was quoted as saying by the Asahi Shimbun.

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