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Wed, Aug 25, 2010 - Page 10 News List

Google buys shopping comparison Web site Like.com in online retail expansion


Search giant Google has bought the shopping comparison Web site Like.com, the two companies said on Monday.

Like.com specializes in visual search technology that lets people hunt online for bargains using pictures of clothing, handbags, shoes or other items they might desire.

“We’re pleased and excited to welcome Like.com to Google, where they’ll work closely with our commerce team,” Google spokesman Andrew Pederson said in an e-mail response to a reporter’s inquiry. “We’re excited about the technology they’ve built and the domain expertise they’ll bring to Google as we continue to work on building great e-commerce experiences for our users, advertisers and partners.”

Like.com Web sites will ­continue to operate separately from Google operations, Pederson said.

Google’s acquisition of Like.com, launched in November of 2006 by startup Riya, was seen by some as a competitive response to Bing, the Microsoft search engine touted as a “decision engine” for shoppers.

“We were the first to bring visual search to shopping; the first to build an automated cross-matching system for clothing, and more,” Riya chief executive Munjal Shah said in a message at the Like.com home page. “We see joining Google as a way to super-size our vision and super-charge our passion.”

Financial details of the deal were not disclosed.

Bing last week started powering Internet searches at Yahoo Web pages in North America as the technology firms combine forces to take on Google.

Yahoo will control how results are presented and has vowed to give users relevant data customized to their tastes or interests.

Data released by industry tracker comScore showed that US search engine rankings changed slightly last month, with Google’s dominant share slipping less than half a percent to 65.8 percent from 66.2 percent in June.

Google’s loss was apparently a gain for Yahoo, which had a 17.1 percent share of the search market as compared to 16.7 percent the previous month, according to comScore.

Bing remained in third place with its search market share unchanged at 11 percent, according to comScore figures.

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