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Sat, Dec 12, 2009 - Page 10 News List

Nielsen to sell Billboard, seven other publications

UNIQUE BRANDSThe magazines are already top publications in their fields so the joint venture acquiring the titles will pour in more capital to enhance content

REUTERS , LOS ANGELES

Publisher and information provider The Nielsen Company said on Thursday it is selling Billboard magazine and seven sister titles and discontinuing two others, including the journalism review Editor & Publisher.

Billboard, along with daily entertainment trade magazine The Hollywood Reporter and five smaller publications, will be acquired by a newly formed media investment group, e5 Global Media LLC.

SHAKE-UPS

Billboard, one of the most venerable brands in showbiz publishing, is perhaps best known for its weekly music sales charts.

The Hollywood Reporter has operated since 1930. Both publications have suffered through a succession of management shake-ups and cost-cutting moves in recent years.

The deal, which is scheduled to close by Dec. 31, comes less than two months after Nielsen announced it was laying off 1,250 employees worldwide to reduce its workforce by 10 percent.

e5 Global Media is a joint venture of Pluribus Capital ­Management, a new private equity partner, and Guggenheim Partners, a financial services firm with more than US$100 billion in assets under supervision, Nielsen said. Financial details were not disclosed.

Nielsen, the world’s largest market research firm, said the US-based publications being sold to e5 Global Media will remain at their current locations in New York City and Los Angeles.

MORE CAPITAL

Jimmy Finkelstein of Pluribus Capital, who will become chairman of e5, and Guggenheim managing partner Ted Boehly, said in a statement they will pour more capital into the struggling publications.

“These are unique brands that are already leaders in their respective fields, and with the additional financial and strategic resources that we will provide, they will be positioned to add enhanced content across their print, online and new media channels,” they said.

In addition to Billboard and The Hollywood Reporter, e5 will acquire Adweek, Brandweek, Mediaweek, the Clio Awards, Backstage and Film Journal.

The company will also acquire the Film Expo business, which includes the annual ShoWest, ShowEast, Cinema Expo International and CineAsia trade shows.

But two other publications in the Nielsen Business Group are being shuttered — Kirkus Reviews and Editor & Publisher.

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