CAUTION
Some analysts caution that the companies are new — all three of the biggest social game makers have emerged since 2007 — and the games may be a fad.
“Consumers’ appetites in these worlds change rapidly,” said Divnich of Carlsbad, California-based Electronic Entertainment Design & Research. “Somebody can be playing FarmVille for a couple of weeks and then get bored and they are gone. It’s one click away.”
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