US smartphone buyers can’t wait to get their hands on touchscreen devices, figures released on Tuesday by comScore showed.
The ranks of touchscreen mobile telephone users led by Apple iPhone lovers swelled to 23.8 million in August, soaring 159 percent during the preceding year, industry tracker comScore said.
The overall smartphone market in the US reportedly grew by 63 percent during that same period to 33.8 million users.
“Touchscreen phones have quickly gained adoption as new devices have flooded the mobile marketplace,” comScore senior vice president of mobile devices Mark Donovan said. “It’s clear that consumers are embracing touchscreen interfaces that allow them to easily navigate the increasingly powerful and complex services afforded by new phones.”
He said the popularity of touchscreen mobile phones should continue to climb as more devices, many of them based on the Android operating systems, hit the market for the holiday shopping season.
Apple’s coveted iPhone dominated the US market, accounting for 32.9 percent of touchscreen smart phones owned by people 13 years of age or older.
LG Dare and Voyager model mobile phones were second and third place in the market with 8.7 percent and 7.8 percent respectively, comScore said.
“The iPhone clearly set the trend in the industry for touchscreen devices, so it’s no surprise that it has the largest share of the market,” Donovan said.
Meanwhile, Apple Inc’s local partner China Unicom Ltd has sold just 5,000 iPhones since the smart phone’s formal weekend debut in China, a lackluster start after analysts warned the company might be setting prices too high.
Unicom’s first iPhones lack Wi-Fi due to Chinese regulatory restrictions and are priced at about 20 percent above grey-market ones.