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Wed, Feb 25, 2009 - Page 10 News List

iPhone users get tired quickly of new applications: study

AFP , WASHINGTON

More than 500 million applications for the Apple iPhone have been downloaded from the California company’s online App Store, but a new study indicates that users quickly lose interest in them.

The study by Pinch Media found that fewer than 5 percent of iPhone users are still actively using an application a month after downloading it.

Apple iPhone users lost interest in free programs slightly faster than in paid ones, said Pinch Media, a company that offers advice to developers of applications for the hot-selling smartphone.

“Paid applications generally retain their users longer than free applications, although the drop-off is still pretty steep,” it said.

It said only 1 percent of total downloads have a long-term audience.

The company said the “biggest usage differentiator” is category.

“Games are used for longer periods than any other type of application,” Pinch Media said.

The study also found that only 30 percent of the iPhone users who purchase an application from the App Store use it the next day.

Apple announced last month that more than 500 million applications for the iPhone have been downloaded since the App Store was opened in July.

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