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Thu, Aug 16, 2007 - Page 10 News List

HarperCollins turns to iPhone to reach the reading public

AP , NEW YORK

The publishing world is hooking up to the iPhone.

HarperCollins announced yesterday that it had set up a special link -- mobile.harpercollins.com -- that allows browsers to view excerpts from more than a dozen new releases, including Michael White's Soul Catcher and Michael Korda's Ike, a biography of US president Dwight Eisenhower.

"Reaching consumers on mobile devices and the Internet is increasingly important for publishers," Brian Murray, president of HarperCollins Publishers Worldwide, said in a statement that noted the publisher has some 10,000 titles already digitized.

"Our digital warehouse gives us the unique opportunity to quickly offer access to our titles on the newest technology, and we encourage people to provide feedback about their experiences," he said.

Several publishers have been offering content for cellphone use and the iPhone, which already allows users to watch videos, take pictures, listen to music and surf the Web, is an obvious outlet for an industry anxious to boost sales and keep up with the latest technology. Browsers can view up to 10 pages of a given book's first two chapters and can quickly shrink or enlarge the print size.

The Harper Web site was adapted for the iPhone by LibreDigital, a division of NewsStand, Inc that has been working with the publisher on digitizing its books and making them available worldwide.

"The `Browse Inside' feature for the iPhone is part of the ongoing effort to advance technology and allows mobile consumers to tap into the power and convenience of online book discovery," Craig Miller, the general manager of LibreDigital, said in a statement. "We are excited to be a part of it."

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