Geneva Motor Show will focus on energy efficiency

Fuel efficiency through new technology and hybrid vehicles will be a top theme at this year's Geneva Motor Show, with DaimlerChrysler displaying a lower-emission diesel engine and Toyota unveiling its Hybrid X concept marrying an electric motor with a gas engine.

The 77th edition of the show comes amid stronger concern about global warming and the environment, and a debate about auto emission limits in Europe.

One sharp focus is on making engines more fuel-efficient and more environmentally conscious -- while helping to maintain a healthy bottom line.

DaimlerChrysler AG's Mercedes brand will unveil its BLUETEC emission-control technology in combination with a consumption-optimized four-cylinder diesel, an engine that could lower emissions while increasing gas mileage.

"Our diesel strategy is an effective answer to the question of how to save fuel and, therefore ... how to further reduce all exhaust emissions," DaimlerChrysler CEO Dieter Zetsche said.

Toyota Corp is also slated to have the next-step designs of its hybrid Prius models, which use electricity, batteries and a gas-powered internal combustion.

Smaller and more fuel-efficient cars from China will be getting attention. Brilliance JinBei Automobile (華晨金杯汽車) unveils its first car aimed at European consumers, the BS 6, to be distributed through HSO Motors Europe.

"The exclusive ambiance of this top salon forms a tremendous springboard for launching our top of the range model, the BS 6, and for the introduction of the Brilliance brand to the European market," said Hans-Ulrich Sachs, chairman and managing director of HSO.

China is more and more a crucial market and source of partners for Europe's big automakers, and last week DaimlerChrysler announced a plan to start selling Chinese-made cars under the Chrysler name in North America and western Europe.

"Small vehicles such as these will allow Chrysler Group brands to compete in segments in which the brands do not currently compete, and which are especially important in price- and fuel-economy sensitive markets," the German-US automaker said in a statement.

Other highlights:

For those still in the market for SUVs, upcoming models of GM's GMC Acadia and Toyota's Highlander offer improved internal seating.

Previous models have typically favored bench seats in the back, but now designers are more keen on letting occupants move from one seat to the next without having to stumble or crawl by installing aisle seats, or captain's chairs, in the second and even third rows.

Meanwhile, Ford Motor Co, which is trying to stage a turnaround amid billions of dollars in losses in recent months, is bringing a new version of its Mondeo, an important vehicle as the firm seeks to gain ground in the sedan market with SUVs in disfavor because of low gas mileage.

"We wanted to create an emotional connection with the new Mondeo that would attract people from an aesthetic point of view even before they appreciate its technology," said Martin Smith, executive director of design at Ford of Europe.

BMW AG is set to show off a restyled 5-Series, a key sales generator, while Volkswagen AG, Europe's biggest car maker, will have its new Golf Estate on display.

In all, more than 250 companies are signed up for the 11-day show, taking up nearly 77,000m2 at the Geneva Palexpo.