The phone automatically synchs the user's media -- movies, music, photos -- through iTunes on computers running either Mac OS X or Microsoft Corp's Windows. The device also synchs e-mail, Web bookmarks and nearly any type of digital content stored on a PC.
"It's just like an iPod," Jobs said, "charge and synch."
To make a call, users can tap out the number on an onscreen keypad or scroll through their contacts and dial with a single touch.
Apple is also introducing what it calls "visual voicemail," so users can jump to the most important messages rather than have to listen to all of them in order.
The phone supports Wi-Fi and Bluetooth wireless technology and can detect location from Global Positioning System satellites. It also can send and display e-mail and text messages. Apple is part-nering with Yahoo Inc on Web e-mail and Google Inc on maps.
With a few finger taps, Jobs demonstrated how to pull up a Google Maps site and find the closest Starbucks to San Francisco's Moscone Center, where Macworld is held.
He then prank-called the cafe and ordered 4,000 lattes to go before quickly hanging up.
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