The thumping pop music and blaring lights at Seoul's Dongdaemun market keep going all night long as shoppers swarm around merchants hawking the latest trendy fashions at rock-bottom prices.
South Korea's Gmarket Inc seems to have captured the energy of that raw commerce and made a home for it on the Internet, creating a Web site that has quickly become a top online destination in this computer-savvy nation. It's going head-to-head with eBay Inc's South Korean subsidiary.
Gmarket has drawn the interest of US-based Yahoo Inc, which recently bought a 9 percent stake. It went public in June, offering shares on the NASDAQ Stock Market, and is pondering future expansion, with an eye to entering Japan next year and China and the US after that.
PHOTO: AP
The company, which doesn't stock inventory, offers online storefronts and a variety of tools to make it easier for sellers to set up shop and manage inventory. Gmarket handles payments, earning its revenue from transaction fees that vary depending on the product.
For consumers, it offers the variety of a shopping mall, Gmarket chief executive Ku Young-bae said.
"People try to make their own fashions -- Gmarket is at the center of that cultural trend," he said in an interview at the company's headquarters in the chic southern Gangnam district of Seoul.
The value of all the merchandise traded on Gmarket's site in the second quarter of this year was 543.8 billion won (US$567 million), an increase of 163 percent from the same period last year. The site has more than 9.2 million registered users in a country of 48 million people, with the most active being women in their 20s and 30s.
Originally launched in 2000 under a different name, the company became Gmarket in October 2003 and refocused its efforts on capturing online markets such as clothing. Now, some 40 percent of Gmarket's sales are from fashion.
Choi Sang-hyun tried but failed at running a brick-and-mortar shop, and he's found more success with online malls like Gmarket, where he offers trendy clothes aimed at young women.
"There were limitations selling offline, so I studied the Internet," said Choi, 34, who now makes his living from online sales.
Gmarket's model is different from the other top South Korean online retailer Internet Auction, which like its eBay parent focuses on directly connecting individuals to each other to sell new and used goods. That site plays a more neutral role, instead of Gmarket's helping sellers manage transactions and ensuring service, such as by monitoring shipping and ensuring returns are properly handled.
Gmarket sells new goods mostly at fixed prices, but also allows sellers to use an auction format.
According to the Internet usage statistics from online consultancy KoreanClick, Internet Auction has faced increasingly strong competition with users flocking to Gmarket in recent months. In August, Internet Auction saw some 17.3 million unique visitors, with Gmarket at 16.2 million.
While Internet Auction once held a monopoly on South Korea's online shopping market, Gmarket has changed the situation into an oligopoly of two dominant players, said analyst Kwon Min-jung at KoreanClick.
"It looks as though the rivalry between Gmarket and Auction will become more fierce," she said.
Kim Li-la, 29, said she shops once a week at Gmarket, purchasing mostly low-cost clothes as a way to relieve stress. She said she doesn't worry about problems associated with online buying, such as identity theft, because the site has a reputation for security.
"The price is cheap, delivery is fast and above all Gmarket is more reliable" than other sites, the trading company worker said.
David Chung, an executive director at Goldman Sachs, said Gmarket is able to take advantage of South Korea's well-established Internet infrastructure and payment systems to offer a unique way for merchants to sell online.
"We did not see any markets with this model able to offer this kind of opportunity for sellers," said Chung, whose company was an underwriter for Gmarket's US stock offering.
The stock was oversubscribed and priced at the top of its range at US$15.25 when offered in June, but it has seen some volatility since and was trading under US$14 for most of the last month.
Gmarket hopes its model can also work abroad. It is looking to open a Japanese site next year where it will take on dominant online seller Rakuten.
In the US, the company would face leading online merchants like Amazon.com Inc and eBay, while China poses its own issues due to the lack of advanced payment systems in that country.
Still, Gmarket's executives say they aren't aiming to dominate the global online marketplace -- yet.
"We want to just find some markets and some customers," Ku said. "The initial target is to find some market where we can grow."
RETHINK? The defense ministry and Navy Command Headquarters could take over the indigenous submarine project and change its production timeline, a source said Admiral Huang Shu-kuang’s (黃曙光) resignation as head of the Indigenous Submarine Program and as a member of the National Security Council could affect the production of submarines, a source said yesterday. Huang in a statement last night said he had decided to resign due to national security concerns while expressing the hope that it would put a stop to political wrangling that only undermines the advancement of the nation’s defense capabilities. Taiwan People’s Party Legislator Vivian Huang (黃珊珊) yesterday said that the admiral, her older brother, felt it was time for him to step down and that he had completed what he
Taiwan has experienced its most significant improvement in the QS World University Rankings by Subject, data provided on Sunday by international higher education analyst Quacquarelli Symonds (QS) showed. Compared with last year’s edition of the rankings, which measure academic excellence and influence, Taiwanese universities made great improvements in the H Index metric, which evaluates research productivity and its impact, with a notable 30 percent increase overall, QS said. Taiwanese universities also made notable progress in the Citations per Paper metric, which measures the impact of research, achieving a 13 percent increase. Taiwanese universities gained 10 percent in Academic Reputation, but declined 18 percent
CHINA REACTS: The patrol and reconnaissance plane ‘transited the Taiwan Strait in international airspace,’ the 7th Fleet said, while Taipei said it saw nothing unusual The US 7th Fleet yesterday said that a US Navy P-8A Poseidon flew through the Taiwan Strait, a day after US and Chinese defense heads held their first talks since November 2022 in an effort to reduce regional tensions. The patrol and reconnaissance plane “transited the Taiwan Strait in international airspace,” the 7th Fleet said in a news release. “By operating within the Taiwan Strait in accordance with international law, the United States upholds the navigational rights and freedoms of all nations.” In a separate statement, the Ministry of National Defense said that it monitored nearby waters and airspace as the aircraft
UNDER DISCUSSION: The combatant command would integrate fast attack boat and anti-ship missile groups to defend waters closest to the coastline, a source said The military could establish a new combatant command as early as 2026, which would be tasked with defending Taiwan’s territorial waters 24 nautical miles (44.4km) from the nation’s coastline, a source familiar with the matter said yesterday. The new command, which would fall under the Naval Command Headquarters, would be led by a vice admiral and integrate existing fast attack boat and anti-ship missile groups, along with the Naval Maritime Surveillance and Reconnaissance Command, said the source, who asked to remain anonymous. It could be launched by 2026, but details are being discussed and no final timetable has been announced, the source