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Google presents: Earth for Windows users

A woman in Washington looks at a view of Rome on Google Earth yesterday. PHOTO: AFP

The world at your fingertip, with the click of a computer mouse.

That's what Internet giant Google is offering Windows users in a new program allowing Web surfers to fly around the world in a matter seconds, hopping from one destination to another across the sky.

In "Google Earth," a user can download a picture of Earth, pick a spot on the planet and navigate through satellite and airplane photos of cities.

The resolution of images is clear enough to recognize major landmarks, such as Beijing's Forbidden City. You can zoom in as close as 300m from the ground and recognize clusters of people.

If Rome's coliseum is your next choice, you can watch the screen fly over the snowy Himalayan mountain chain, the Caspian Sea and Istanbul.

The program, downloadable free at www.earth.google.com, uses broadband streaming technology and three-dimensional (3D) graphics, "much like a video game," according to Google.

The California company focused more on the US than other places, but mapping out Europe is a "very high priority," said John Hanke, general manager of Keyhole, whose company was acquired by Google and came up with the technology.

"They show their users that they are a global company and have a global brand. Over time, the most substantial growth is going to come from outside the US."

Scott Kessler, equity analyst

In Britain and North America, the technology gives the latitude and longitude of an address. It can even pinpoint to a precise address by searching some buildings by name.

In the US, 38 cities can be seen in 3D, a feature that has piqued the interest of real-estate agents, Hanke said.

The Web site housingmaps.com, which uses Google maps, offers satellite images of places for sale and rent.

Google sells versions of the program for commercial use at US$400 per year, but Google Earth will not be a big source of revenue until the company uses it to sell advertising space. "We will incorporate advertising at some point in the future," Hanke said.

Scott Kessler, an equity analyst who follows Google for Standard and Poor's, said the program was "really neat."

With the program, Kessler said, "They show their users that they are a global company and have a global brand."

"Over time, the most substantial growth is going to come from outside the US," he said.

Gary Price, an editor at SearchEngineWatch.com, said it was a "cool application, which continues to make people think that Google is doing cool things."

Price was impressed with the quantity of aerial images, but he noted that the technology was not new as Microsoft has offered satellite imagery of the US on Terra-Server for years.

"I'm not sure it's a breakthrough," he said.

Microsoft has created MSN Virtual Earth, found at www.virtualearth.msn.com, which shows aerial images of locations that can be searched.
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