"It feels like American culture has defeated Chinese culture," he said. "American basketball has defeated Chinese culture and they feel offended and humiliated."
The ads "could be an ignorant mistake, or a marketing misfire," said Bruce Newman, professor of marketing at DePaul University in Chicago. "But it could also be a case of knowing that if they can connect with a young audience -- which I'm guessing is in the hundreds of millions, there could be a swelling of demand such that they could care less about what the government says."
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