Print

Mail

wiki links

Nokia's Q1 market share falls to 29%, report says

Nokia Oyj, the world's biggest mobile-phone maker, saw its global market share drop to 29 percent in the first quarter, the lowest in at least three years, as competitors such as Siemens AG shipped more attractive models, according to Strategy Analytics

Nokia's market share dropped from 35 percent in the same quarter a year ago, according to a study by the Boston-based researcher. Nokia's five main rivals increased their market shares. Espoo, Finland-based Nokia has said its market share was 35 percent in the period.

The Finnish company's market share is falling as models by Siemens, Samsung Electronics Co and LG Electronics with cameras and color screens gain in popularity.

Nokia, which has a long-term target of 40 percent market share, has in the second quarter introduced three cheaper models to regain clients.

Nokia's price reductions are "only a short-term solution," Strategy Analytics said in a statement.

Its "design portfolio needs to be updated to allow greater product flexibility that will divert share losses over the long term," the researcher said.

This is the lowest Nokia's market share has been since Strategy Analytics started compiling mobile-phone market share data in 2001.

Nokia has been slower than its rivals in offering so-called clamshell phones, which flip open to reveal a larger screen. Nokia this month said it has been too slow to fill gaps in its product range.
This story has been viewed 2176 times.