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Thu, Oct 23, 2003 - Page 12 News List

Tokyo Motor Show showcases alliances

AP , CHIBA, JAPAN

Toyota Motor Corp employees give a demonstration of the company's electric vehicle, the ''PM,'' at a press preview of the Tokyo Motor Show 2003 in Makuhari, east of Tokyo, yesterday. The PM is a single-person vehicle that targets ''driver-vehicle unity'' and offers advanced vehicle-to-vehicle communications capabilities. The motor show will be open to the public from Saturday to Nov. 5.

PHOTO: REUTERS

When US automaker Ford Motor Co took the wheel at Mazda Motor Corp seven years ago, the Japanese automaker was in sad shape -- stuck with debt, tumbling sales, a bloated work force and a management desperately looking for guidance.

But today Mazda is a star of the Ford group, which also includes Volvo, Jaguar and Land Rover.

And Mazda is likely to shine bright tomorrow at the opening of the Tokyo Motor Show, where Mazda is showing off a new design for one of its prized cars -- the MX-5 Miata, recognized by Guinness World Records as the best-selling open-top two-seater sports car of all time.

The roadster, set to roll into showrooms in 2005, drives home the success of an international alliance in a nation where foreign ownership of major carmakers was still nearly unthinkable in 1996, when Ford raised its stake to 33.4 percent from 25 percent.

Displaying everything from ecological fuel cells to chic interiors, Nissan Motor Co and other Japanese automakers that have forged partnerships with foreign companies are showing off the fruits of their collaboration at this year's exhibition.

The show, held in Tokyo's Chiba suburb, includes more than 260 exhibitors.

Ford's chief operating officer Nick Scheele said Mazda's progress is clear at this year's show compared to the last one two years ago. Mazda has come out with an onslaught of models whose development is synchronized with Ford's, he said.

"We also integrated Mazda far, far more closely into Ford, and Ford into Mazda," said Scheele, who was in town for the show. "And I think we're seeing the benefits of that."

Cost savings from such tie-ups are crucial amid intensifying global competition, analysts say. Toyota Motor Corp and Honda Motor Co are Japan's only major car makers to remain totally Japanese owned.

Mazda, Japan's fifth largest automaker, is likely headed toward its best operating profit in a decade this fiscal year. It doubled its fiscal 2002 profits from a year earlier to ?24 billion (US$218 million).

But Ford -- the world's second-largest automaker -- has been struggling. It lost US$6.4 billion in 2001 and last year, and is going through massive cost-cutting.

The new Miata harks back to the identity of the original by emphasizing a simple, curvy body -- not the macho, muscular lines of some sports cars.

To create its short, oval shape, Mazda moved the engine behind the front axle and the air conditioning unit to the rear.

Mazda is also showing a new kind of rotary engine that runs on hydrogen. The company's hot-selling RX-8 sports car is the world's only commercially produced car with a rotary engine, although that one runs on gasoline. Many feel that a rotary engine delivers a quieter, more nimble drive than other types of engine, though it's had some problems with emissions.

"Mazda is doing quite well," said Koji Endo, auto analyst at Credit Suisse First Boston in Tokyo. "Their new models are getting good reviews."

Mazda's big challenge is beefing up sales in North America, a key market for all Japanese automakers.

Other partnerships are also in the limelight at the Tokyo show.

Mitsubishi Motors Corp -- which brought in a former Mercedes designer to jazz up its models under a three-year alliance with Germany's DaimlerChrysler AG -- is showing its tiny, jelly bean-shaped "minicar," a popular ride in Japan.

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