"Why do you have several shoes or handbags?" asked Rudi Lamprecht, who oversees the German conglomerate's handset operation.
"Our aim is to make people view mobile phones as they view sunglasses, bags or watches," he said.
Home / World Business
Thu, Feb 20, 2003 - Page 12 News List
Counting on add-ons to revive market
3GSM WORLD CONGRESS The industry hopes to entice consumers to buy the next generation of cellphones by making them too hip to live without
AP , CANNES, FRANCE
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