Books and licensed products are on sale in more than 110 countries worldwide, while The World of Beatrix Potter licensed property, which incorporates Peter Rabbit products, turns over US$500 million a year.
The centenary of The Tale of Peter Rabbit has flushed out a host of celebrities and literary critics to endorse its enduring merits, but perhaps the strangest plaudit comes from the publication Progressive Greetings Worldwide: "Sustaining a property until it gains the ultimate accolade of `classic' is the Holy Grail of licensing. It has taken decades of consistent behavior to accumulate such consumer trust and devotion," it says. That's the grown-up way of saying, "I love this book."
RSS