Home / World Business
Sat, Aug 25, 2001 - Page 24 News List

Monster.com's rivals get ready for an uphill battle

TOP RECRUITERS Despite the slow economy, one online job-finding company manages to make a profit while expanding overseas and absorbing key rivals

By Stephanie Stoughton  /  NY TIMES NEW SERVICE , MAYNARD, MASSACHUSETTS

Lopes, of Staples, said he has considered using a similar service offered by Monster.com but found that BrassRing better addressed his company's needs.

Even so, Staples's experiences with Monster.com have been positive, Lopes said. Although Staples uses newspaper classifieds to fill most store jobs, listings for corporate positions already have migrated to the Web. Of 199 online-generated corporate hires last year, 123 came from Monster.com.

Monster.com's Taylor says he is not concerned about the competition -- nor the raised eyebrows that has followed the executive known for his informal demeanor and public persona.

Although newspapers say that Monster.com's weakness is its inability to serve local markets, Taylor disagrees with this assessment. "Newspapers said, `Monster is not a threat to us because it's national,'" he said. "But Monster is made up of hundreds of micro-markets."

Meanwhile, the company is shoring up areas of its service that users have criticized. Monster com is policing classifieds to ensure they are up to date and reflect the advertised positions, a spokesman said.

Last fall, it introduced ChiefMonster, which includes select and screened executives at the vice president level and above.Monster.com's acquisition spree isn't over, either. Taylor is trying to make good on his promise of making Monster.com the "lifelong career and information resource."

The company has purchased Jobline International AB of Stockholm for a piece of the European market, job-search site FlipDog.com, and college site FastWeb. It also plans to devour top rival HotJobs.com later this year for about US$460 million in stock.

"The idea is to introduce the Monster brand earlier and earlier in people's lives," Taylor said. "And we want to develop that relationship throughout their career planning."

This story has been viewed 4264 times.

Comments will be moderated. Keep comments relevant to the article. Remarks containing abusive and obscene language, personal attacks of any kind or promotion will be removed and the user banned. Final decision will be at the discretion of the Taipei Times.

TOP top