Home / World Business
Sat, Aug 25, 2001 - Page 24 News List

Monster.com's rivals get ready for an uphill battle

TOP RECRUITERS Despite the slow economy, one online job-finding company manages to make a profit while expanding overseas and absorbing key rivals

By Stephanie Stoughton  /  NY TIMES NEW SERVICE , MAYNARD, MASSACHUSETTS

CareerBuilder Inc, for one, is trying to play catch-up by creating more newspaper alliances. This year, the online job-search site backed by media giants Tribune Co. and Knight Ridder Inc added the St Petersburg Times, The Dallas Morning News, and The Providence Journal to its roster of newspaper partners.

"What's happening is that a larger percentage of job listings are moving online," said Barry Lawrence, a spokesman for CareerBuilder, based in Reston, Virginia "Our newspaper partners are obviously aware of this. They are placing more money behind their online products."

But if newspapers truly wish to "squash the monster," they must pool their resources and become better online matchmakers for job seekers and employ-ers, Lawrence said. CareerBuilder executives, though, must convince the holdouts, which include The Washington Post Co, The New York Times Co, and Herald Media Inc.

Erin Purcell, executive vice president of Herald Media's digital unit, said there's little incentive to form alliances with other newspapers as long as stand-alone sites such as Herald Media's Jobfind.com, created in the mid-1990s, continue to grow.

She also says the vast majority of job searches are local, which makes national and international recruiting efforts too costly and time consuming for many companies.

"These [human resources] people spend a lot of time searching," Purcell said. "Then, they find out that the person is not even willing to relocate or doesn't have the ability to work in the US."

Many large employers agree. "The single biggest thing to deal with is the volume from the Internet," said Carl Lopes, employment vice president at Staples Inc, based in Framingham, Massachusetts "On one hand, it's wonderful. On the other hand, it's almost impossible to deal with."

New York Times Digital, the Internet unit of The New York Times, has not ruled out forming more partnerships with "companies that can add new tools and functionality to our classified sections," said Jason Krebs, vice president of sales for the online division.

But Times Digital executives also say it makes sense to grow the classified business by drawing on their base of high-end users, as well as internal "brick and click" advantages that give employers and job seekers the best of both the online and offline worlds. That combination means companies can attract "passive" job seekers who might be perusing the parent company's newspapers or surfing the publisher's Internet properties like NYTimes.com and Boston.com, said Martin A. Nisenholtz, chief executive of New York Times Digital. Last fall, The Boston Globe also introduced job site Boston-Works.com and its BostonWorks newspaper section.

"The strength we bring is that we offer a suite of products in an integrated selling setting," Nisenholtz said. "Monster can't do that. No online-only job board can do that."

Monster.com also faces challenges from a host of online niche recruiters such as Dice.com for high-tech jobs and digital services offered by BrassRing Inc, partly owned by The Washington Post, Tribune Co., and Gannett Co. Inc. Overwhelmed with Internet job candidates, companies like Staples have been turning to Waltham-based BrassRing for software that helps pluck the best candidates from piles of resumes.

This story has been viewed 4264 times.

Comments will be moderated. Keep comments relevant to the article. Remarks containing abusive and obscene language, personal attacks of any kind or promotion will be removed and the user banned. Final decision will be at the discretion of the Taipei Times.

TOP top