Neon signs blazoned with XXXX Adult Videos jut out from concrete showrooms crammed between car repair yards and engineering workshops.
A few sandwich boards advertising sex magazines litter the pavements of the wide, grey streets of the industrialized zone of Fyshwick in the Australian capital of Canberra.
It's hard to imagine a less erotic location.
But welcome to the headquarters of Australia's lucrative sex industry, which not only thrives in the shadows of the national parliament but also hopes to win over enough voters to make a mark in this year's general election.
The above-the-board nature of the industry has led more than 300 small and medium-sized businesses and two public companies -- Sharon Austen Ltd and Adultshop.com Ltd -- to join forces in an active lobby group, the Eros Foundation.
The foundation's aim is clear -- throw out the conservative government of Prime Minister John Howard and its aversion to all things smutty.
"The public attitude towards sex in Australia is very liberal but members of parliament have a different approach totally," Eros Foundation spokesman Robbie Swan said.
"We want to address that gap and hopefully we can because the sex industry in Australia is unusual internationally to have a united voice and be politically astute."
Sex industry players are directing their fire against Howard because he has stamped out the nation's phone sex industry and legislated against online gambling and pornography during his five years in power.
But although Howard might have cleaned up a bit of cyber-space, he has been unable to clean up the government's doorstep with the sex industry booming just 12km from parliament in Canberra, the purpose-built capital of politics that has also become Australia's heartland of porn.
Porn permitted
Canberra, home of the nation's mini-army of public servants, is governed by the Australian Capital Territory (ACT), currently in the hands of Howard's Liberal Party.
The sale, production, duplication and distribution of pornographic videos with an X-rating is illegal in all of Australia's six states, but permitted in the ACT and, to a lesser degree, the remote Northern Territory.
The ACT government -- which also has some of Australia's most lenient laws on cannabis with on-the-spot fines for possessing small amounts -- legalized trade in X-rated videos in 1995 and is now the hub of a thriving mail-order business.
"The government of the day and subsequent governments decided the benefits to the community in terms of the revenue gained from the imposts on the industry were not to be shunned," an ACT government spokesman said.
The local government designated three industrial zones as permitted sites for the industry, ensuring it did not offend Canberra's 308,000 residents, and a 3km square pocket of Fyshwick has become the prime sex spot.
The industry has grown rapidly with the X-rated video mail-order business estimated by Eros to be worth A$50 million (US$25 million) in turnover a year -- making it the ACT's second biggest export business after timber.
Swan estimated the sex industry overall was worth about A$1.5 billion a year nationally -- with brothels around the country receiving 12 million visits a year in a population of 19 million.
Behind-the-scene activity
Canberra has 15 sex shops and 16 licensed brothels. Yet it is the behind-the-scene production line churning out hard-core porn videos that makes the big bucks.
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