Others have followed suit with big ads. Express is running its first campaign in six years with print ads featuring denim. American Eagle has launched its first TV commercials, spotlighting friends chatting about life. And Wet Seal Inc is sponsoring a denim embellishment content, flying the winner with the best embellished jeans to Hawaii for the closing night of MTV's Total Request Live tour to see the group 3LW.
Express has come up with another marketing ploy: denim customer service. The Limited Inc-owned chain has hired sales associates dedicated solely to help customers get jeans that really fit.
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