Home / World Business
Thu, Jun 07, 2001 - Page 21 News List

Analyst sees ad boost for Yahoo

CHANGE OF TUNE While Scott Reamer thinks Yahoo will rise this week as a result of a new ad strategy, the stock is still pricey at 460 times expected 2001 earnings

BLOOMBERG , NEW YORK

He issued the "sell" rating in March, in part because he wanted evidence it would move away from its dotcom advertising base. He now expects advertising to account for about 79 percent of revenue this year and 70 percent in 2002.

Among the 20 analysts who rate Yahoo a "hold" are Merrill Lynch & Co's Henry Blodget and UBS Warburg's Christopher Dixon, according to Bloomberg data.

Eight analysts, including Morgan Stanley Dean Witter's Mary Meeker and Lehman Brothers' Holly Becker, rate Yahoo shares "buy." The remaining five rate Yahoo "sell."

This story has been viewed 2520 times.
TOP top