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Mon, May 28, 2001 - Page 21 News List

`Pearl Harbor' set to earn big bucks

BOOM OR BUST?Despite what hollywood pundits may think, the World War II epic could rake in as much as US$1.5 billion in ticket sales globally, analysts forecast

BLOOMBERG , LOS ANGELES

A man walks past a poster of the latest Disney movie Pearl Harbor in downtown Tokyo, yesterday. The world premiere of the new film was held May 22 in Hawaii where Japan attacked and destroyed most of America's Pacific fleet almost 60 years ago.

PHOTO: AFP

Walt Disney Co's Pearl Harbor may be a critical failure and the top-selling movie ever.

The film depicting Japan's attack on the US Navy in 1941 opened this weekend in 3,200 theaters in the US and Canada, starring Oscar winner Ben Affleck and British actress Kate Beckinsale.

Several reviewers panned it. Chicago Sun-Times critic Roger Ebert said the movie was "directed without grace, vision or originality." The New York Times suggested viewers interested in the Pearl Harbor story watch From Here to Eternity. Analysts say it doesn't matter. The movie will gross US$70 million to US$100 million this weekend alone, they estimated, and Disney Chairman Michael Eisner predicted it will be one of the top-selling movies in the company's history.

"This is review-proof," said Hal Vogel, chief executive of Vogel Capital in New York. "It's bulletproof. The reviews could say it's the worst movie in the world and they will still" come.

Analysts estimate Disney spent US$135 million to make the film and millions more to market it. Pearl Harbor might generate as much as US$1.5 billion in ticket sales worldwide, Salomon Smith Barney Inc analyst Jill Krutick predicts. News Corp and Viacom Inc's 1997 release Titanic is the biggest-grossing movie, with US$1.84 billion.

"If it's physically possible to have a US$100 million weekend, Pearl Harbor has got a good shot at it," said Art Levitt, chief executive of online ticketing service Fandango Inc.

Pearl Harbor tells the story of Japan's bombing of the US naval fleet in Hawaii, which drew the Americans into World War II, as both an action picture and a romantic drama. It features two pilots, played by Affleck and Hartnett, who fall in love with a nurse.

It's directed by Michael Bay and produced by Jerry Bruckheimer, the same team behind action pictures Armageddon and The Rock.

Not all of the reviews were negative. San Francisco Chronicle critic Mick LaSalle said the film "gets the job done." The movie co-stars Cuba Gooding Jr, Alec Baldwin, Jon Voight, Dan Aykroyd and model James King. It's written by Randall Wallace, screenwriter of Braveheart, which won an Academy Award for best picture in 1996.

"There are no sure things in the entertainment industry, but this comes close," Eisner said in a letter to employees. "I've been telling anybody who would listen that this will be our biggest live-action film ever."

Fandango's advance ticket sales for Pearl Harbor are more than four times higher than for The Mummy Returns, Levitt said. Mummy Returns took in US$68.1 million in a three-day opening weekend earlier this month, the biggest non-holiday debut ever.

Vivendi Universal SA's The Lost World: Jurassic Park, which opened on Memorial Day weekend in 1997, holds the record for biggest debut ever, taking in US$90.2 million through Monday of the holiday weekend.

Disney's best-selling live-action film was 1999's The Sixth Sense, which opened with US$26.7 million on a three-day weekend and eventually brought in US$662 million worldwide. Some analysts expect Disney's new release to top those numbers.

Analysts' estimates for worldwide ticket sales for Pearl Harbor varied, with ABN Amro's Spencer Wang predicting US$622.5 million, David Miller of Sutro & Co estimating US$475 million to US$525 million and Salomon's Krutick's forecasting US$375 million to US$1.5 billion. With a budget of US$135 million and marketing costs of US$70 million to US$85 million, according to analysts, Pearl Harbor is one of the most expensive films ever. Producer Bruckheimer and director Bay, along with Affleck, have agreed to defer their advance salaries and instead will get a percentage of the film's profits, Wang said in a report this week.

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