HK student’s Apple tribute is Internet hit


Sat, Oct 08, 2011 - Page 5

A Hong Kong design student said yesterday he was overwhelmed and “flattered” after his somber logo in tribute to Apple founder Steve Jobs became a worldwide Internet sensation.

The design, featuring Jobs’ silhouette incorporated into the bite of a white Apple logo on a black background, has gone viral on the Internet since news of his death.

“I feel so unreal,” Jonathan Mak, a second year graphic design student at Hong Kong Polytechnic University said after he was inundated with hundreds of e-mails and messages on his Twitter account.

The 19-year-old said he had received queries from newspapers in the US and Germany about buying the copyright to use his logo and had been offered jobs after it spread like wildfire on the Internet.

“I am flattered by the attention, but I would like to focus on my studies before taking on any full-time job,” the bespectacled student said.

“I’m quite busy now as I’m trying to finish a school project,” he said.

When asked about whether he would be targeting commercial opportunities, Mak said he was considering contacting Apple on copyright issues because his design is based on Apple’s own logo.

Some merchandisers have reportedly used his logo for commemorative memorabilia for Jobs such as T-shirts and caps that are being sold on the Internet.

“I will consider using any proceeds I make from the copyright for cancer research, as suggested by some people to me on the Internet,” he said.

Jobs died at 56 of pancreatic cancer.

Mak said he came up with the design after Jobs announced his resignation in August, but the logo received little attention at the time.

The teenager said the Apple founder had inspired him in his design.

“He was a minimalist, which is the way I would like to emphasize in my design — fewer elements, but a powerful message,” Mak said.