Wed, Aug 12, 2015 - Page 7 News List

Take the vapors: Britons buzz over breathable booze


Britons are buzzing over a temporary entry in the capital’s already saturated drinking scene: breathable booze.

The pop-up bar, Alcoholic Architecture, uses a humidifier to pump a gin and tonic vapor into an enclosed space. Patrons absorb their alcohol from the “cloud” by breathing in the vapors and by soaking it in through the skin and eyes.

Descending into a basement on the south bank of the River Thames, customers are handed plastic ponchos to prevent the smell from permeating their hair and clothes, then are led into a corner of the bar sheathed in plastic strips. They walk in and breathe deeply.

“I think the last time I did something like this was where we accidentally spilled lots of vodka into the sauna,” said Tom Foreman, 28, who works in marketing.

Patrons are limited to one hour in the cloud so they do not get too inebriated.

“The alcohol avoids first pass metabolism in the liver and goes directly to the brain, which makes it much more intoxicating and the intoxication is very rapid,” consultant psychiatrist William Shanahan said.

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