The socially conservative, mainly Muslim South Asian country is among the world’s poorest.
However, an appreciation of fashion can sometimes be found in unlikely quarters, added Mohsin Ali, a member of the targeted minority Hazara community, from Quetta in southern Pakistan.
Ali set his sights on a career in fashion after learning about the Lahore school from a TV program.
However, his father, a Muslim preacher, was horrified at the prospect of his son dressing women in revealing clothes and having physical contact during fittings.
However, there was such a positive reaction from Hazaras after media coverage of his designs — described by fellow designers as “ethnicity on speed” — that Ali’s father dropped his opposition.
“Hazaras are really not given any importance in Pakistan, so it was a proud moment for me to represent them because the designs are inspired by the culture,” he said.