Mon, Dec 23, 2013 - Page 6 News List

Pakistan fashion casts off ‘dark cloud’ of extremism

‘ETHNICITY ON SPEED’:Pakistani fashion designers are proud of what their country has to offer, citing an embroidery technique which uses gold thread, beads and seed pearls


The socially conservative, mainly Muslim South Asian country is among the world’s poorest.

However, an appreciation of fashion can sometimes be found in unlikely quarters, added Mohsin Ali, a member of the targeted minority Hazara community, from Quetta in southern Pakistan.

Ali set his sights on a career in fashion after learning about the Lahore school from a TV program.

However, his father, a Muslim preacher, was horrified at the prospect of his son dressing women in revealing clothes and having physical contact during fittings.

However, there was such a positive reaction from Hazaras after media coverage of his designs — described by fellow designers as “ethnicity on speed” — that Ali’s father dropped his opposition.

“Hazaras are really not given any importance in Pakistan, so it was a proud moment for me to represent them because the designs are inspired by the culture,” he said.

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