“I expect that it will in the short term mainly focus on improving existing algorithms, for example better selection of what shows up in a user’s Web feed. In the long run, we should see a lot more capabilities such as searching for photos of things one might be interested in, and more information in Facebook that results from your activities on other Web sites,” he said.
Facebook has acknowledged in recent weeks it has been tweaking user news feeds and the new investment signals more changes are coming.
“There’s been a lot of speculation that people have been leaving Facebook because they are upset that the newsfeed filtering doesn’t let them see a lot of the things they’d like to see from their friends,” Hendler said.
“The community has speculated for a while that Facebook would need to hire some AI researchers to help them solve this problem,” Hendler added.